The vision, the values, and the promise behind every Bathelicious formulation.
Bathelicious was born from the vision of our founder, Lakshmi Varadarajan, a certified skincare and haircare formulator trained at Formula Botanica and other leading institutions in the United Kingdom. With a deep passion for natural science and a genuine love for the craft of formulation, the idea behind Bathelicious took shape: create products that are honest, effective, and rooted in nature.
The journey into formulation wasn't just about learning the science of skincare and haircare — it was about understanding how every ingredient, every process, and every choice of packaging leaves a footprint, on our bodies and on the planet we live in.
Bathelicious was envisioned around two guiding principles that continue to shape every product the brand creates.
Formulations that are gentle, safe, and genuinely good for your skin and hair, made with ingredients you can trust and understand.
A commitment to sustainability at every stage — from plant-based formulations to eco-friendly, reusable packaging that reduces harm to the planet.
The personal care industry has a plastic problem. Here's why it matters, and the difference every reused Bathelicious bottle makes.
When you choose Bathelicious, you're not just caring for your skin and hair — you're taking a stand for the planet.
From the very first formulation, Bathelicious has stood for clean, conscious self-care — personal care products that don't compromise on performance or principles. The brand brings together plant-powered ingredients, cruelty-free practices, and sustainable packaging to offer skincare, haircare, and body care that feels good to use and does good in the process.
What began as a formulator's mission has grown into a brand that invites everyone to be part of a cleaner, more conscious way of caring for themselves and the planet.
"Skin and hair care that is kind to you, and kind to the Earth."
Every conscious choice contributes to a cleaner and more sustainable tomorrow.
